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Digital transformation is about evolving your business by experimenting with new tech and rethinking your current approach to common issues. Because it’s an evolution, a transformation doesn’t necessarily have a clear endpoint. The MIT Sloan Management Review, a publication that focuses on how management transforms in the digital age, says, “Digital transformation is better thought of as continual adaptation to a constantly changing environment.”

For enterprises, that means continually seeking out ways to improve the end-user experience. This could be through offering improved on-demand training, migrating data to cloud services, leveraging artificial intelligence, and more.


Aspects of Digital Transformation

  • Digital Twins
    Digital twins support digital transformation because they facilitate experimentation. In addition, they collect data that supports more informed business decisions.
  • Privacy
    If you can’t manage privacy, your digital transformation is destined to fail. As more digital solutions become available, organizations tend to jump on trends that offer more convenience.
  • Culture
    Addressing culture ensures you get internal buy-in for your transformation initiative.
  • Augmented Intelligence
    Augmented intelligence goes beyond artificial intelligence (AI), allowing humans and machines to work in tandem.AI’s data collection and analysis capabilities far surpass that of a human worker.
  • Digital Product Management
    Gartner explains digital product management as the shifting of mindsets from projects to products. Those products must be designed to improve the customer experience and be delivered through digital channels.

How to Get Started with Digital Transformation

A digital transformation strategy is a plan of action for introducing, analyzing, and driving a digital transformation initiative forward. Your strategy will define what business goals you aim to achieve through digital transformation.

An effective digital transformation strategy will create a framework for you to follow throughout this ever-evolving process. But before you begin, it’s important to know what you hope to achieve so you can designate KPIs to track along the way.

For example, if you are migrating users from Salesforce Classic to Lightning, your high-level metrics for measuring adoption would be log-in rates, usage, data quality, and business performance.

In this case, you might drill down further and monitor metrics such as:

  • Monthly sales volumes;
  • Opportunities created;
  • Sales productivity (e.g., time saved, the volume of sales activity per rep);
  • User log-in rates;
  • Prospect account with key fields populated.

Digital Transformation Trends

Different types of transformations rise and fall in popularity as technology changes. Keeping up with trends is a great way to see how you can improve your own digital transformations and prepare for inevitable changes in your industry.

Right now, the hottest trends in digital transformation all tie back to one thing: creating a better customer and employee experience. Although many people, employees, in particular, fear that some technology is designed to replace humans, great digital transformations involve technology that complements human work.

AI, Robotic Process Automation, 5G, mobile development, and personalized user experiences are all examples of digital transformation trends that aim to work alongside humans to do everything from improving communication to limiting repetitive work.

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    PM Partners LLC

    The USA, State of Delaware
    1201 N ORANGE ST STE 762, Zip Code 19801

    Ukraine, Kyiv
    Av. Tarasa Shevchenko, 62, office 401, 01032